News & Updates (Digital Marketing)

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  • AI Can’t Replace SEO Tools. But It Can Use Them October 30, 2025
    The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more ›
    Si Quan Ong
  • How to Earn LLM Citations to Build Traffic & Authority October 30, 2025
    At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for over 2 million citations across major AI platforms. But these brands aren’t cited just because they’re famous. They’re cited because their content…Read more ›
    Mateusz Makosiewicz
  • AI Visibility Audit: How to Measure Your Brand’s Presence in AI Search October 30, 2025
    It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility, start by…Read more ›
    Despina Gavoyannis
  • Brand Gap Analysis: Find Out Why You’re Invisible in AI Search October 30, 2025
    That’s what a brand gap analysis enables. It also turns brand visibility from a vague concept into something measurable and fixable. Here’s how. A brand gap analysis measures the difference between your brand’s potential visibility and its actual presence across…Read more ›
    Despina Gavoyannis
  • Republishing Content for SEO & AI: How to Update Posts (Not Just Change Dates) October 30, 2025
    But updating website content shouldn’t just mean changing a publish date. It’s a chance to improve user experience, build your owned audience, and shape how AI represents your brand. I’ll walk you through tactics that help you accomplish all of…Read more ›
    Louise Linehan