News & Updates
News & Updates (Digital Marketing)
News & Updates
- Voice Search Marketing: What It Is & Why You Need a Strategy April 22, 2025Voice search marketing is optimizing content with the intention of it appearing in voice search results.
- The Difference Between Google Local Finder & Google Maps April 22, 2025Learn the key differences between Google Local Finder and Google Maps—and how to optimize for both.
- Metrics for Local SEO: How to Measure for Better Results April 22, 2025Discover how to gather metrics for local SEO success and learn how to optimize your efforts.
- How to Add a Google Maps Business Listing: Step by Step April 22, 2025Discover the easiest way to add your business to Google Maps to reach more customers.
- SEO Reputation Management: Top Strategies for Success April 22, 2025Learn more about SEO reputation management and explore how Semrush Local can transform your business‘s online presence.
SEO Blogs
- The Long-Form Content Illusion: Why Longer Content Isn’t Better April 23, 2025You might even have seen it for yourself. You’re trying to make a simple pasta dish (like aglio e olio) but you have to scroll through a piece that’s thousands of words long, answering questions you didn’t need: Even when…Read more ›Si Quan Ong
- What Is llms.txt, and Should You Care About It? April 22, 2025But what exactly is llms.txt, who’s using it, and—more importantly—should you care? llms.txt is a proposed standard for helping LLMs access and interpret structured content from websites. You can read the full proposal on llmstext.org. In a nutshell, it’s a…Read more ›Ryan Law
- How I Built a Brand Awareness Dashboard in Looker Studio April 17, 2025After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those…Read more ›Louise Linehan
- AI Overviews Reduce Clicks by 34.5% April 17, 2025We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…Read more ›Ryan Law
- How to Rank for a Keyword (8 Steps) April 16, 2025How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›Si Quan Ong
