News & Updates (Digital Marketing)

SEO Blogs

• How I Built a Brand Awareness Dashboard in Looker Studio April 17, 2025
  After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture of where we stand today, so we have something solid to measure against when those…Read more ›
  Louise Linehan
• AI Overviews Reduce Clicks by 34.5% April 17, 2025
  We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks…Read more ›
  Ryan Law
• How to Rank for a Keyword (8 Steps) April 16, 2025
  How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. Just because a keyword exists doesn’t mean it’s the right one to target. Sometimes a keyword is merely a subtopic…Read more ›
  Si Quan Ong
• LLMs Don’t Reward Originality, They Flatten It April 14, 2025
  But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees. Because here’s the uncomfortable truth: LLMs don’t reward firsts.…Read more ›
  Despina Gavoyannis
• 5 Smart Ways to Spy On Your Competitors’ Ads April 8, 2025
  This is a recipe for mediocrity. Competitors don’t always know what they’re doing. Their campaigns might be underperforming, and blindly following them could land you in the same hole. You also don’t want to get into a copying war and…Read more ›
  Si Quan Ong