News & Updates (Digital Marketing)

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  • How to Compare Your AI Visibility Against Your Competitors November 13, 2025
    This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advantage What…Read more ›
    Despina Gavoyannis
  • 43 B2B SEO Statistics for 2025 November 12, 2025
    We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have…Read more ›
    Si Quan Ong
  • AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same November 11, 2025
    This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Read more ›
    Mateusz Makosiewicz
  • AI Overviews Change Every 2 Days (But Never Change Their Mind) November 11, 2025
    To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks hundreds…Read more ›
    Louise Linehan
  • What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed November 10, 2025
    To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read more ›
    Ryan Law