News & Updates (Digital Marketing)

SEO Blogs

• Stop Overcomplicating Things. Entity SEO is Just SEO September 11, 2024
  Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more…Read more ›
  Si Quan Ong
• SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead September 10, 2024
  When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO focuses on improving your visibility in the unpaid areas of search engines, you can cut costs and get more leads if…Read more ›
  Despina Gavoyannis
• The 25 Biggest Traffic Losers in SaaS in 2024 September 9, 2024
  …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. This is a list of the SaaS companies that had the greatest estimated monthly…Read more ›
  Ryan Law
• SXO Explained: How to Adapt to the New Era of Search September 5, 2024
  As search marketers, that’s often what we think happens. But here’s what actually happened: The branch of SEO that cares about journeys like this is search experience optimization (SXO). It focuses on making a brand discoverable along all touchpoints in…Read more ›
  Despina Gavoyannis
• “Education” Isn’t Enough: How to Market When Information is Dirt Cheap September 3, 2024
  In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand…Read more ›
  Ryan Law