News & Updates
News & Updates (Digital Marketing)
News & Updates
- Click-Through Rate (CTR): How to Calculate and Improve It December 9, 2024Learn how to calculate click-through rate (CTR) for different channels. Get tips to improve your CTR.
- What Is the Skyscraper Technique (and Does It Work)? December 9, 2024The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.
- How to Write Copy that Turns Readers into Customers December 9, 2024Learn how to write great copy for your website, promotional emails, and other marketing materials.
- Cross Browser Testing: Definition and Techniques December 6, 2024Think of a website as a recipe for your homemade chocolate chip cookies. Cross browser testing is like trying out the recipe in several kitchens with different appliances and ingredients.
- How the Google Search Algorithm Works: A Zero-Fluff Guide December 5, 2024Google‘s Search algorithm decides what content ranks based on factors like relevance and quality.
SEO Blogs
- 7 Free and Beginner-Friendly Small Business SEO Tools December 9, 2024These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools…Read more ›Despina Gavoyannis
- 75 SEO Resources I (Probably) Can’t Live Without December 5, 2024In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page). There is an unlimited supply of useful…Read more ›Chris Haines
- 7 Examples of Great Branded Content November 29, 2024Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content…Read more ›Louise Linehan
- 6 Digital Marketing Conferences We’ve Been To & Love November 28, 2024Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton, UKPrices: £275 (+VAT) BrightonSEO is a search marketing conference held twice a year (April and October) in the coastal resort of Brighton, UK.…Read more ›Joshua Hardwick
- Is Your PPC Strategy Sabotaging Your SEO? 2.3M Keyword Study November 27, 2024Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for…Read more ›Mateusz Makosiewicz
