News & Updates
News & Updates (Digital Marketing)
News & Updates
- What are backlinks in SEO & how do I get them? July 22, 2026Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
- Website marketing: A guide for the AI search era July 22, 2026Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
- The 9 Best Generative Engine Optimization (GEO) Tools of 2026 July 20, 2026Explore these handpicked GEO tools that help you monitor LLM mentions, analyze the competition, and boost your presence in AI search engines.
- AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study] July 20, 2026Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
- How to measure AI share of voice using Semrush July 17, 2026Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it.
SEO Blogs
- The Free Tools SEO Strategy: How to Rank With Calculators, Converters, and Generators July 16, 2026That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition. Done right,…Read more ›Ryan Law
- 6 Ways to Automate AEO With Letaido July 14, 2026If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›Si Quan Ong
- 10 Creative Ways to Write with AI (Without Losing Your Soul) July 14, 2026So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to reset the conversation. I’ll…Read more ›Mateusz Makosiewicz
- Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite July 9, 2026You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›Louise Linehan
- Self-Promotional Content Works—Until It Backfires (AI SEO Experiment) July 6, 2026Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently cited source type in AI-generated answers. In other words, AI systems clearly use this content…Read more ›Mateusz Makosiewicz
