News & Updates (Digital Marketing)

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  • What Is an MCP Server, and Why Should Marketers Care? November 27, 2025
    This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three…Read more ›
    Mateusz Makosiewicz
  • 13 of the Best SEO Blogs (Beyond the Usual Suspects) November 27, 2025
    At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that…Read more ›
    Louise Linehan
  • Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time November 26, 2025
    But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percentage suggests. In this…Read more ›
    Mateusz Makosiewicz
  • How to Monitor Your YouTube Video Mentions November 20, 2025
    YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand. YouTube…Read more ›
    Louise Linehan
  • The ChatGPT Traffic Playbook: How to Track, Measure, and Grow November 18, 2025
    In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engine traffic. Knowing…Read more ›
    Mateusz Makosiewicz