News & Updates (Digital Marketing)

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  • Localization SEO That Works: 10 Real-World Lessons from 14 Markets June 20, 2025
    To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18…Read more ›
    Mateusz Makosiewicz
  • AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era June 19, 2025
    Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it shows up) to its…Read more ›
    Patrick Stox
  • How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks June 19, 2025
    It’s a search engine: To learn more about TikTok SEO, I hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, a digital marketing agency based in Singapore that also owns PickleGO, a pickleball equipment store that she…Read more ›
    Si Quan Ong
  • AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report] June 18, 2025
    In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? AI-generated content is 4.7x cheaper than human-written content. The average cost per AI-generated…Read more ›
    Ryan Law
  • Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots June 18, 2025
    The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around, and wasting a lot of resources. We’ve already seen that AI bots are starting to be blocked by a lot…Read more ›
    Patrick Stox