News & Updates (Digital Marketing)

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  • SEO’s 5 Stages Of Grief (& How To Adapt to AI SEO) March 3, 2026
    Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change. We want to help you…Read more ›
    Andrei Țiț
  • Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic March 3, 2026
    Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…Read more ›
    Ryan Law
  • What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search March 2, 2026
    Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…Read more ›
    Despina Gavoyannis
  • Update: 38% of AI Overview Citations Pull From Top 10 Pages March 2, 2026
    We analyzed 1.9M citations last year in an attempt to answer that question. But, as with everything AI-related, a lot has changed since then. For instance, as of January 2026, AI Overviews are now powered by Gemini 3 to better answer…Read more ›
    Louise Linehan
  • How to Monitor Brand Mentions in ChatGPT February 26, 2026
    If you don’t know, that’s a problem. ChatGPT influences millions of product decisions every day—and unlike Google, it gives you zero impressions data, no Search Console, and no built-in analytics. In this guide, I’ll show you how to monitor your…Read more ›
    Louise Linehan