News & Updates
News & Updates (Digital Marketing)
News & Updates
- Content Chunking: What Is It & Should You Care? January 21, 2026Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
- What Is Bounce Rate? And How to Reduce It January 20, 2026Bounce rate is the portion of unengaged visits on your site or app. Discover how to lower it.
- ChatGPT Searches Google Shopping to Create its Recommendations January 20, 2026Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
- Google My Business: A Guide to Google Business Profile January 20, 2026Google Business Profile (formerly Google My Business) is a free business listing that supports reviews, Q&As, posts, and more.
- Toxic Backlinks: What They Are & How to Find Them January 19, 2026Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
SEO Blogs
- How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation) January 20, 2026Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›Louise Linehan
- Every Marketer Says You Need “Taste”. Here’s What That Actually Means January 20, 2026With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›Si Quan Ong
- ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok January 19, 2026That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our data and double-check. Turns out,…Read more ›Despina Gavoyannis
- Our Top 5 Blog Posts of 2025 (And What Made Them Work) January 19, 2026And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Read more ›Louise Linehan
- SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility January 16, 2026Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches. Google and…Read more ›Despina Gavoyannis
