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  • New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed) July 28, 2025
    As we clamor to optimize for AI search visibility, I’ve seen suggestions that we should update pages more frequently to boost their chance of being cited. To test the theory, we used data from Ahrefs Brand Radar to extract 16.975…Read more ›
    Ryan Law
  • What We Learned From Studying Our Own “AI Proof” Keywords July 23, 2025
    I asked our ace data scientist, Xibeijia, if she could help me build a profile of “AI proof keywords”. By “AI proof keywords” I mean queries that keep (or increase) their clicks, even when AI Overviews are present in the…Read more ›
    Louise Linehan
  • Google’s Free SEO Tools, Explained July 22, 2025
    Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the first place we look for performance data. Here’s what each…Read more ›
    Ryan Law
  • Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era July 22, 2025
    AI Overviews appeared from nowhere in August 2024, and now appear on over a quarter of the keywords in this sample (and they’re much more prevalent for informational keywords). Functionally, AI Overviews seem to overlap with existing SERP features, especially…Read more ›
    Ryan Law
  • Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews? July 21, 2025
    We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship…Read more ›
    Si Quan Ong