Attention: You may have heard of video discovery ads, but what are they?
Interest: Video discovery ads are a type of online advertising that uses videos to promote and market products or services to potential customers. These videos appear as thumbnails on websites and social media platforms next to other content, and when clicked, they play automatically in a player on the advertiser’s website.
Desire: Because they’re so effective at grabbing attention, video discovery ads can be a great way to introduce new customers to your product or service. And since they autoplay, there’s a good chance viewers will stick around long enough to see what you’re all about.
Attention: You may have seen them before, but you may not know what they are. TrueView in-stream ads play before someone watches the video they’ve selected on YouTube. Viewers sometimes have the option to skip the ad after watching it for five seconds. You can also make them play anywhere in the Google Display Network (GDN) — or sites that purchased Google video ad space.
Desire: And because you can choose when they play, you only pay for ads that are actually watched by viewers. That means you don’t waste your time or money on ads that no one sees.
Attention: As a business, you know that in order to be successful, you need to be where your customers are. And for most people, that means watching videos on YouTube
Interest: Non-skippable ads are a great way to get your whole message across in just six or fifteen seconds. They can be placed anywhere, and viewers will have no choice but watch them all the way through!
Desire: Our ads are effective because they’re unskippable. This means that viewers have to watch them all the way through, and as a result, they’re more likely to remember your brand.